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His multifaceted practice spans visual identities, interactive installations, motion graphics, and digital products, while also pursuing personal artistic work in photography, editorial design, and experimental visual art. This dual approach—commercial design leadership and artistic exploration—informs his understanding of creativity at every level. His client work includes renowned brands like Vodafone, Adidas, Coca-Cola, and Mercedes-Benz, while his artistic practice explores the intersection of technology, visual narrative, and human expression.
David's work has earned 30+ international recognitions from prestigious organizations like Webby Awards, Cannes Lions, Laus, and One Show. He has served as jury member in design festivals, including Web & Digital Media jury for the Laus Awards. Now, he's applying this deep understanding of both commercial creative excellence and artistic vision to develop AI applications that enhance rather than replace human creativity.
His approach combines strategic technical thinking with aesthetic sensibility—creating AI tools that don't just work, but produce results that meet professional creative standards. Whether developing computer vision systems for design analysis, generative AI workflows for brand development, or intelligent tools for creative automation, David brings the unique ability to translate between creative vision and technical implementation, informed by both his commercial experience and personal artistic practice.
Currently focused on building the next generation of creative AI tools, David specializes in applications that understand context, maintain aesthetic quality, and integrate seamlessly into professional creative workflows. His mission is to ensure that as AI transforms the creative industry, it does so in ways that amplify human creativity—both commercial and artistic—rather than diminish it.